Prints Vs. Digital

April 30, 2014  •  Leave a Comment

Prints Vs. Digital

One of the most debated topics among photographers is whether or not to sell digital files, or to only sell finished prints. We see both sides of this argument.  Most of our clients want digital files to use on social media such as (Facebook, Twitter, Instagram, etc…) or to share them with family. The other side is that the photographer works hard to create a great finished product and wants to make sure the final “printing” is done by a professional lab. We will provide both options but we strongly recommend to uphold the integrity of our work that you order your prints through us.

There is a lot that goes into the finished product of your photographs. There is the planning of the session, the portrait session itself, and post processing of all of the images. Usually the editing and processing of all of the images is the most time consuming part of the process.  If the shoot takes one hour we typically edit for two hours. Editing includes: color correcting, adjusting the exposure and saturation, softening and touching up the skin, sharpening, enhancing the eyes, etc…  We have a computer built just for editing our work, with expensive monitors and equipment to color calibrate the screen each week so we know what our final print will look like from our professional lab.

There are many places to print photos, and they are not all the same.  The lab that we use is of much higher quality  than places such as Walgreens, CVS, Sams Club, Walmart and online printers such as Snapfish.  Our lab prints on higher quality paper, has better coating over the image, and does consistent, good work. As a test I took the same image, printed it from our lab and printed it at Walmart.  I expected the Walmart print to not be as sharp or a little under exposed.  What I found was very obvious and much worse than I expected.  Please be aware that not all printing places are equal and you really do get what you pay for. 

First is a scanned print from our lab

Professional Labscanned print from our lab

And here is the same file printed at Walmart

Walmart PrintHere is the same file we printed at our lab printed from Walmart


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